Anjali Thakur - Data Analyst

About

Detail-oriented Data Analyst with over 2 years of experience in leveraging SQL, Power BI, and Excel to transform complex datasets into actionable business intelligence. Proven ability to design impactful dashboards, uncover critical customer behavior insights, and drive data-driven strategies, as demonstrated by optimizing client outcomes for 200+ Google Hotel Partners and improving business growth by 50%.

Work Experience

Analyst (Client – Google)

VACO BINARY SEMANTICS LLP

Nov 2022 - Present

Gurugram, Haryana, IN

Analyzed web traffic and performance data for over 200 Google Hotel Partners, delivering critical insights and driving significant business growth for Google Hotel Ads.

Analyzed and validated web traffic data for over 200 Google Hotel Partners, ensuring data integrity and accuracy for critical business decisions.
Developed and maintained comprehensive data reports and interactive dashboards to monitor key performance metrics, enabling data-driven decision-making.
Designed and implemented data-driven A/B testing strategies, optimizing client outcomes and enhancing product performance.
Managed and resolved client escalations through root cause analysis (RCA), directly contributing to a 50% improvement in business growth over the last year.
Leveraged expertise in SQL databases, ETL processes, and data validation tools to ensure robust data pipeline management and quality.

SQL Intern

CODTECH IT SOLUTIONS

Apr 2025 - May 2025

Gurugram, Haryana, IN

Gained practical experience in relational database management and collaborated on generating data-driven insights for business decision-making.

Gained hands-on experience in relational database management, specifically with MySQL and PostgreSQL, for efficient data storage and retrieval.
Collaborated with senior analysts to develop and generate dashboards and reports, providing critical insights for strategic business decision-making.
Assisted in writing and optimizing SQL queries for efficient data extraction, transformation, and reporting processes.

Education

Engineering Physics

University College, Kurukshetra

Sep 2019 - Jun 2021

Kurukshetra, Haryana, IN

Physics, Chemistry, Math

University College, Kurukshetra

Sep 2016 - Jun 2019

Kurukshetra, Haryana, IN

Certificates

Google Data Analytics Professional Certification

Coursera

Jan 2023

Statistics for Data Science

Simplilearn

Jan 2023

SQLite Made Easy

Udemy

Jan 2023

Business Analysis Basics

Simplilearn

Jan 2023

Advanced Excel Mastery

IDigitalpreneur

Jan 2023

Create Dashboards with Tableau

OpenClassrooms

Jan 2023

Projects

Sales Data Analysis of Monday Coffee

Jan 2023 - Mar 2023

A personal project focused on analyzing sales data for 'Monday Coffee' using SQL, Excel, and Power BI to derive actionable business insights and optimize sales strategies.

Skills

Database Management

SQL
MySQL
PostgreSQL
Relational Databases
Optimized SQL Queries

Data Analysis & Visualization

Power BI
Excel
Tableau
PLX
Crowd Compute
Dashboard Design
Data Reporting
A/B Testing

Data Engineering & ETL

ETL Processes
Data Validation
Data Extraction
Data Transformation

Business Intelligence & Strategy

Business Metrics
Customer Behavior Analysis
Actionable Insights
Root Cause Analysis (RCA)
Performance Metrics
Business Decision-Making

Project & Stakeholder Management

Client Escalation Management
Cross-functional Collaboration
Problem Identification
Solution Execution